Pay-per-click Ads
- Pay-Per-Click
PPC advertising and campaign management
- Google Ads
- Meta (Facebook & Instagram)
- Microsoft Ads (Bing)
- LinkedIn Ads
- an online store,
- a service-based company,
- or a B2B business

We help with the creation and optimization of ads on:
- Meta Ads
Meta Ads – Facebook and Instagram
What the service includes:
- Campaign setup in Ads Manager (Awareness, Traffic, Conversions, Leads);
- Retargeting website visitors or customers in lists;
- Creatives – banners, videos, and copy designed for mobile-first format;
- Setup of Meta Pixel and offline events;
- Performance analysis and budget optimization based on ROAS (return on ad spend).


- Google Ads
Google Ads and Microsoft (Bing) Ads
What we offer:
- Setup and management of Search, Display, Shopping, and Performance Max campaigns;
- Selection of effective keywords and competitor analysis;
- Creation of ad copy structured for high conversion;
- Integration with Google Analytics, GTM, and Conversion Tracking;
- A/B testing of messages, visuals, and audiences;
- Monthly optimization and reporting with real results.
➡ Ideal for: online stores, tourism, healthcare services, educational courses, and professional services.
- LinkedIn Ads
LinkedIn Ads – B2B advertising campaigns
What’s included in the service:
- Campaign setup in Ads Manager (Awareness, Traffic, Conversions, Leads);
- Retargeting website visitors or customer lists;
- Creatives – banners, videos, and copy designed for mobile-first format;
- Meta Pixel and offline events setup;
- Results analysis and budget optimization based on ROAS (return on ad spend).

- FAQ
From curiosity to confidence
PPC (Pay-Per-Click) is an online advertising model where you only pay when a user clicks on your ad. It’s highly effective because it allows you to reach people who are actively searching for your products or services, with precise targeting and measurable results.
Google Ads appear in search results and across the Google Display Network, while Meta Ads (Facebook & Instagram) show up in social feeds, based on interests and behavior. Google works best for direct intent and purchases, while Meta is stronger for relationship building and visual impact.
The cost depends on the platform, the scale of the campaigns, and the competitiveness of the market. At Pixel Wizards, we offer monthly management with an individual approach, including setup, A/B testing, optimization, and reporting. The advertising budget is separate from our fee and is determined according to your goals.
PPC advertising starts generating traffic almost immediately after launch, but optimization for better results (such as lower cost per click and higher return on ad spend) usually takes 2–4 weeks. We continuously monitor and improve based on real data.
With PPC you can achieve a variety of goals: more sales, leads, event registrations, branding, or local traffic. We select the most suitable type of campaign according to your needs and audience.
Yes, but with limitations. You can use Meta Ads for lead forms directly within the platform or LinkedIn for collecting contacts. However, having a well-structured website significantly increases trust and conversions.